What my partners say about me
“Peter’s approach to PMF cuts right through the BS and has enabled me and my team to maximize our speed of learning. With his help, we established a PMF team, ran a design partner program, and landed our first customers in less than 4 months. He is very deft and has a very soft touch, but is constantly pushing us and nudging us and challenging us. He is our personal PMF coach and knows exactly what we need to hear and when we need to hear it.”
Bruce Falck
Founder & CEO, Halcyon AI
Seed, $10.8M Raised
Energy Information Data Platform
“Peter’s philosophy around startup building helped us think deeply and execute intelligently around our moat and network effects. We were at a PMF crossroads and needed to expand beyond our original core product for the first time. His unique perspective gave us a roadmap through ambiguous moments and helped us create a stickier product, drive network-based revenue, and land strategic investment. The coaching he provides to me and the team is invaluable."
Ben Peddie
Founder & CTO, Emitwise
Series A, $20M Raised
Carbon Mgmt for Supply Chains
"We acquired a startup to build a ‘Kayak for coworking’ alongside our core business. Peter was VP of Product for the acquired company and stayed on to help us figure out how to push past where the business had plateaued pre-acquisition, at about $1.5M in GMV. Peter had a rare combination of informed optimism, clarity of thought, and stick-with-it-ness. He diagnosed what was blocking product/market fit and built our strategy for where we should take the business. He is a methodical decision maker who whittles away at hairy problems — and is also super fun to work with."
Anna Levine
Chief Commercial Officer, Industrious
Series E, $522M Raised Aquired by CBRE for $850M
Flexible Workplace Provider
I’ve introduced Peter to many True Portfolio founders and have witnessed the deep value these relationships have fostered in achieving stronger product-market fit. His sound operating guidance straddles the line between philosophy and tactics in a way that really speaks to founders. I’ve received tons of positive feedback from founders that Peter provides unique perspectives throughout the startup journey, especially when there are so many unknowns in where to devote energy. I’d recommend Peter to founders looking to improve their product/market fit, and for so much more.