About Peter
As the founder of Alternate Future, I help climate founders with product, gtm, scaling, and fundraising.
In my past life, I spent two decades leading product at startups and growth stage companies.
Through my advisory and bootcamps, I’ve worked directly with almost 100 startups.
I've been through dozens of PMF attempts — some successful, some not.
My operational experience ranges from:
Pre-Seed to Series E
Pre-revenue to $100M in ARR
1 to 1000 in headcount
Pre-PMF to Strong PMF
I’ve worked across a range of climate contexts including:
Carbon Management
Supply Chain Decarbonization
Energy Information
Nature Based Solutions
Carbon Removal & MRV
Climate Risk
and more
Climate PMF for Accelerators & VCs
I offer private and custom programming for your cohorts and portcos.
Recent Example:
I ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.
Anna Lerner , the CEO of Climate Collective, is a thought leader and change maker in the climate space. The accelerator was supported by the United Nations Development Programme, Patrick J McGovern Foundation, arm, and Crusoe.