The Climate PMF Platform

Our flagship program is PMF 2.0 for Climate Startups

Find PMF, Save the Planet. The climate imperative isn't enough for a startup to win.

Alternate Future is a Climate PMF Platform that helps Founders, Accelerators, and VCs innovating in climate.

Climate imperative 1b. Business imperative 1a.

PMF is the bridge.

We work across a range of climate contexts including:

  • Carbon Management

  • Supply Chain Decarbonization

  • Energy Information

  • Nature Based Solutions

  • Carbon Removal & MRV

  • Climate Risk

About Peter

I’m an advisor, coach, public speaker, writer, and regular human dude. In my past life, I spent two decades leading product at startups and growth stage companies.

Through my advisory and programs, I’ve worked directly with more than 50 climate startups (nearly 100 startups in total), helping them with product, gtm, scaling, and fundraising.

I've been through dozens of PMF attempts — some successful, some not. When it comes to operational advice I don’t f*ck around.

My operational experience ranges from:

  • Pre-Seed to Series E

  • Pre-revenue to $100M in ARR

  • 1 to 1000 in headcount

  • Pre-PMF to Strong PMF

Here’s my LinkedIn

Climate PMF for Accelerators & VCs

I offer private and custom programming for your cohorts and portcos.

Recent Example:

I ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.

Anna Lerner , the CEO of Climate Collective, is a thought leader and change maker in the climate space. The accelerator was supported by the United Nations Development Programme, Patrick J McGovern Foundation, arm, and Crusoe.