About Peter

As the founder of Alternate Future, I help climate founders with product, gtm, scaling, and fundraising.

In my past life, I spent two decades leading product at startups and growth stage companies.

Through my client work and bootcamps, I’ve worked directly with almost 100 startups.

I've been through dozens of PMF attempts — some successful, some not.

My operational experience ranges from:

  • Pre-Seed to Series E

  • Pre-revenue to $100M in ARR

  • 1 to 1000 in headcount

  • Pre-PMF to Strong PMF

I’ve worked across a range of climate contexts including:

  • Carbon Management

  • Supply Chain Decarbonization

  • Energy Information

  • Nature Based Solutions

  • Carbon Removal & MRV

  • Climate Risk

  • and more

Here’s my LinkedIn

Climate PMF for Accelerators & VCs

I offer private and custom programming for your cohorts and portcos.

Recent Example:

I ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.

Anna Lerner , the CEO of Climate Collective, is a thought leader and change maker in the climate space. The accelerator was supported by the United Nations Development Programme, Patrick J McGovern Foundation, arm, and Crusoe.