About Peter

As the founder of Alternate Future, I help climate founders with product, gtm, scaling, and fundraising.

In my past life, I spent two decades leading product at startups and growth stage companies.

Through my advisory and bootcamps, I’ve worked directly with almost 100 startups.

I've been through dozens of PMF attempts — some successful, some not.

My operational experience ranges from:

  • Pre-Seed to Series E

  • Pre-revenue to $100M in ARR

  • 1 to 1000 in headcount

  • Pre-PMF to Strong PMF

I’ve worked across a range of climate contexts including:

  • Carbon Management

  • Supply Chain Decarbonization

  • Energy Information

  • Nature Based Solutions

  • Carbon Removal & MRV

  • Climate Risk

  • and more

Here’s my LinkedIn

Climate PMF for Accelerators & VCs

I offer private and custom programming for your cohorts and portcos.

Recent Example:

I ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.

Anna Lerner , the CEO of Climate Collective, is a thought leader and change maker in the climate space. The accelerator was supported by the United Nations Development Programme, Patrick J McGovern Foundation, arm, and Crusoe.