DECARBONIZE YOUR WORLD
PMF 2.0 for Climate Startups: bootcamp edition
Across six 75-min sessions, you’ll get a firehose of PMF strategy and tactics, including my PMF 2.0 approach. You’ll make progress toward your business and climate goals in realtime.
Get help with your key goals:
Progress your revenue stage eg $0-500k, $1-2M ARR
Increase % customers that truly love your product
Raise your next round
Embrace the process of PMF, not the end state:
Understand & leverage leading indicators of PMF
Use product development to drive quality revenue
Re-frame your GTM strategy and approach
Improve experiment speed, quality, and rigor
Operationalize PMF thinking and tactics
PMF 2.0 Programming:
Defining & De-Risking PMF
Design Partner Programs
Product Led & Sales Led Growth
Pricing & Packaging
Local Maximum Challenge
Wedge Strategy
Experiment Toolbox
Ideal Customer Profiles
Investment Mix
PMF in the Wild
PMF State of the Market
All three of my 2025 bootcamps have sold out and we welcomed some of the best and brightest climate founders — pre-seed, seed, and series a — from across North America, South America, Europe, and Africa.
They are a wonderful, communal, collaborative experience for all.
If you're feeling pressure to scale, but don't have a repeatable formula yet, you likely have weak PMF.
There's a common stall out period for most startups between pre-revenue and $2M in revenue. This is by far the hardest stage of the PMF journey — 87% of startups expire before ever reaching $10M ARR.
The first thing you have to do is strengthen PMF. This requires founders to harness their emotional intelligence and make counterintuitive decisions like firing customers, reducing service levels, and niching down before scaling up.
These are unique-to-PMF operating challenges and they are the hardest decisions successful startups ever make.
Next bootcamp starts fall 2025
limited spots available, grab yours now
👇hop on the waitlist👇
PMF 2.0 for Climate Startups: bootcamp edition
next cohort starts fall 2025
⬇️ waitlist signup ⬇️
About Peter
I help climate founders with product/market fit - directly and through partnerships with Accelerators, Venture Studios, Catalyst Programs, and VCs focused on innovating in climate.
I’m an advisor, coach, public speaker, writer, and regular human dude.
In my past life, I spent almost two decades leading product at startups and growth stage companies.
My operational experience ranges from:
Pre-Seed to Series E
Pre-revenue to $100M in ARR
1 to 1000 in headcount
Pre-PMF to Strong PMF
I've been through dozens of PMF attempts — some successful, some not.
I work across a range of climate contexts including:
Carbon Management
Supply Chain Decarbonization
Energy Information
Nature Based Solutions
Carbon Removal & MRV
Climate Risk
I help founders see what’s around the next corner.
Climate PMF for Accelerators & VCs
I offer private and custom programming for your cohorts and portcos.
In Q2 of 2025, I a ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.
Anna Lerner , the CEO of Climate Collective, is a thought leader and change-maker in the climate space. She built her chops at the World Bank and Meta for many years.
The accelerator is funded by Patrick McGovern, a successful founder/ceo turned investor and philanthropist and is run in partnership with the United Nations Development Programme, arm, and Crusoe.
What my partners say about me
“Peter’s approach to PMF cuts right through the BS and has enabled me and my team to maximize our speed of learning. With his help, we established a PMF team, ran a design partner program, and landed our first customers in less than 4 months. He is very deft and has a very soft touch, but is constantly pushing us and nudging us and challenging us. He is our personal PMF coach and knows exactly what we need to hear and when we need to hear it.”
Bruce Falck
Founder & CEO, Halcyon AI
Seed, $10.8M Raised
Energy Information Platform
I’ve introduced Peter to many True Portfolio founders and have witnessed the deep value these relationships have fostered in achieving stronger product-market fit. His sound operating guidance straddles the line between philosophy and tactics in a way that really speaks to founders. I’ve received tons of positive feedback from founders that Peter provides unique perspectives throughout the startup journey, especially when there are so many unknowns in where to devote energy. I’d recommend Peter to founders looking to improve their product/market fit, and for so much more.
Priscilla Tyler
VP, True Ventures
Seed & Series A, $3.8B AUM
“Peter’s philosophy around startup building helped us think deeply and execute intelligently around our moat and network effects. We were at a PMF crossroads and needed to expand beyond our original core product for the first time. His unique perspective gave us a roadmap through ambiguous moments and helped us create a stickier product, drive network-based revenue, and land strategic investment. The coaching he provides to me and the team is invaluable."
Ben Peddie
Founder & CTO, Emitwise
Series A, $20M Raised
Carbon Mgmt for Supply Chains
"We acquired a startup to build a ‘Kayak for coworking’ alongside our core business. Peter was VP of Product for the acquired company and stayed on to help us figure out how to push past where the business had plateaued pre-acquisition, at about $1.5M in GMV. Peter had a rare combination of informed optimism, clarity of thought, and stick-with-it-ness. He diagnosed what was blocking product/market fit and built our strategy for where we should take the business. He is a methodical decision maker who whittles away at hairy problems — and is also super fun to work with."