The Climate PMF Platform

Our flagship program is PMF 2.0 for Climate Startups

We help Founders, Accelerators, and VCs that are innovating in climate.

How does product/market fit differ for climate startups vs other startups? It doesn’t.

Climate imperative 1b. Business imperative 1a.

PMF is the bridge.

We work across a range of climate contexts including:

  • Carbon Management

  • Supply Chain Decarbonization

  • Energy Information

  • Nature Based Solutions

  • Carbon Removal & MRV

  • Climate Risk

About Peter

As the Founder of Alternate Future, I help climate founders with product/market fit - directly and through partnerships with Accelerators and VCs focused on innovating in climate.

I’m an advisor, coach, public speaker, writer, and regular human dude.

I've been through dozens of PMF attempts — some successful, some not.

In my past life, I spent almost two decades leading product at startups and growth stage companies.

My operational experience ranges from:

  • Pre-Seed to Series E

  • Pre-revenue to $100M in ARR

  • 1 to 1000 in headcount

  • Pre-PMF to Strong PMF

I work with startups across a range of climate contexts.

I help climate founders see what’s around the next corner.

Climate PMF for Accelerators & VCs

I offer private and custom programming for your cohorts and portcos.

In Q2 of 2025, I a ran my PMF 2.0 for Climate Startups programming for Climate Collective's AI x Climate Accelerator.

Anna Lerner , the CEO of Climate Collective, is a thought leader and change-maker in the climate space. She built her chops at the World Bank and Meta for many years.

The accelerator is funded by Patrick McGovern, a successful founder/ceo turned investor and philanthropist and is run in partnership with the United Nations Development Programme, arm, and Crusoe.